Microsoft and Apple have tussled for years over how the software giant’s cloud-based gaming service, which is part of Xbox Game Pass, operates on iPhones. Hit titles such as Call of Duty Mobile, Diablo Immortal and Candy Crush Saga, as well as more in development, would be “critically important” in attracting players away from Apple and Google’s marketplaces to an Xbox mobile store, he said. Microsoft’s current lack of mobile games was an “obvious hole in our capability” that it needed Activision Blizzard to fill, he added. While acknowledging it was hard to predict exactly when Microsoft would be able to launch its own store, Mr Spencer said it would be “pretty trivial” for the company to adapt its Xbox and Game Pass apps to sell games and subscriptions on mobile devices. However, the big tech companies could appeal against the designation, delaying enforcement beyond next March’s deadline. Under the DMA, the EU is expected to designate Apple and Google as “gatekeepers”, requiring them to change the rules that govern how apps are distributed on iPhones and Android devices.

“The Digital Markets Act that’s coming – those are the kinds of things that we are planning for,” he said.

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